In the wake of the fact that the industry of mobile gaming is estimated to be worth $100 billion by the end of 2017, we look at how the industry of gambling has grown and the role of technology in the growth of the gambling industry.
Gambling refers to engaging in a game that involves money. It typically involves placing bets or betting on the odds with the hopes of winning. Gambling remains extremely popular because of the positive emotions or adrenaline excitement that comes with taking risks and the thrill isn’t changing since its inception. Despite the evolution of the field due to the advancement of technology, betting and gambling continue to be very popular leisure activities and pastimes.
From the rolling of dice and playing cards as early as 100 A.D. to a city of casinos and betting shops that have touchscreen kiosks in the 21st century, it’s obvious that technology has altered the way that people gamble. Analyzing the history of gambling and the technology that facilitates it gives an understanding of the ways in which technology has affected the game.
If people were obliged to visit the casinos physically and choose from the limited amount of games available on spot, now the internet has created an abundance of opportunities. Even the lottery-like games, which had a TV alternative before, have transformed into catchy productions such as keno online available on almost every online casino website. Along with the comfortability of online gambling sites, the growing competition among the gambling providers has increased the quality of the games, as well.
Mobile phones and the internet have revolutionized the way we conduct business in various industries, from shopping to dining out, it’s not often to find any business that doesn’t have an online footprint. This is also true regarding the gambling industry. Gaming on mobile increased to 75% during 2012 and was expected to rise by up to 84% more in 2013-2015, with gaming on mobile more than doubling in 2014 in the first year alone.
Today, the number of bets that are placed through mobile devices is estimated to reach $100 billion. more than 164 million users using mobile devices to access casinos on the move and place bets or buy lottery tickets. In the year 2018, the mobile gambling business is expected to account for up to 40% of the online gaming market. This increase has proved the importance of mobile apps for betting, however, with so many people betting within the privacy of their homes, how can bookmakers ensure their stores remain relevant?
The problem for traditional betting shops located on the main streets is that they must continue to draw customers into their stores due to the competition from mobile apps which users can access from their homes and at the go. Apps and technologies are increasingly being integrated into betting shops with touchscreen kiosks for betting in order to let gamblers have fun while enjoying the convenience offered by technology.
Bookmakers can provide a number of benefits that gambling at home could not. Often online betting is restricted to the use of credit cards only, which may lead to fears of overspending and identity issues In stores cash is accepted, and thus the customers can restrict their spending, knowing that their transactions aren’t monitored. Additionally, there is a part that is social in betting, that chat rooms online on betting websites can’t replace. From bookies to clients the sense of community among the bookmakers creates a sense of community that cannot be accessed via the screen of a mobile phone at home.
With the introduction of tablet kiosks in bookshops, the experience in-store allows the use of mobile apps while maintaining the social aspect for the bookseller. Through integrated devices, from cash acceptors, printing tickets and loyalty cards that scan tablet kiosks allow the functionality of mobile apps, but with the capabilities of integrated devices.
It is clear that technology has affected gambling, allowing players on mobile devices, so that gambling is readily available throughout the day. The expectation of customers confirms the need for betting stores to integrate mobile gambling into their business models today. Casino betting kiosks offer a safe and user-friendly alternative for betting shops and casinos to improve their service to their customers.
Tablet kiosks can be an all-platform gaming solution that allows betting and even paying using integrated devices. Customers can scan their ID when they go into the betting or casino shop or have their picture taken to gain access. Cash acceptors integrated into the system can make it possible for the user to place bets using the interactive tablet, prior to completing the time before racing by engaging in one of the games that are available on the tablet. Printers can also issue an acknowledgment to the client upon completion, allowing them to cash out at the counter. A unique solution for the gaming industry, providing an immersive and interactive experience for all players.
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