7 Steps to Running an Outstanding AdWords Campaign

When it comes to marketing their brand or business, business owners do have plenty of options. But when it comes to building an online reputation and driving maximum sales through online ads, there’s nothing more effective than AdWords campaigns. But however, in order to get satisfying results, the AdWords Campaigns need to be planned, built, and run successfully. So let’s take a look at how you can do that, here-

First Know the Purpose of AdWords

Without knowing the strengths and weaknesses of AdWords campaigns, it’ll be a folly to spend a fortune on it. Know more about AdWords campaigns, know how you can make them more effective or how you should plan your campaigns to boost your brand awareness, and only then invest in AdWords campaigns.

Understand the Target Audience

To come up with the best AdWords campaigns, you need to first research well about the target audience and understand what they really want. From the types of websites, the target audience spends time on to the look, sound, and language style of those websites, etc., know about the target audience to make every single dollar you spend on your AdWords campaign count!

Set a Specific Goal for the Campaign

Never ever combine different goals in one AdWords campaign; rather, make it a point to set different goals for each and every campaign. Selecting specific goals for each AdWords campaign simply boosts the ROI of the campaigns dramatically.

Direct Traffic to the Landing Page

The last thing a visitor wants is to get lost in the different elements of your business homepage and waste their time. Hence, instead of directing the traffic from the paid ads to the homepage of your website, it’s best to direct them to your landing pages, the sole purpose of which is to convert visitors into your customers.

Create Different Copies of Your Ad

Creating different versions of the ad copy (minimum of ten copies at least) helps you achieve a great impact on the conversion rates. By creating a number of versions of the ad copy, you are simply testing the performance of every one of them at the same time in converting visitors into paying customers and know for sure which variation works best and focus your AdWords campaigns on it.

Check the Return on Investment

It’s important to verify whether the AdWords campaigns are generating the targeted ROI or not. To calculate positive ROI, multiply the amount you’re paying per click by the percentage of clicks that actually convert. Compare this to the profit model you set up before running the AdWords campaigns.

Make Adjustments and Retest Performance

The work that the AdWords campaigns perform never really ends. Hence, once you set up an AdWords campaign and run it, you need to make adjustments regularly. Try adding new variations to the ad copies, the landing pages, or the keywords and see how the campaigns work. Contact professionals to get the most outstanding local SEO in Brisbane.

So, next time you plan about boosting your business’s profitability, run effective AdWords campaigns following the above-mentioned tips. A well-structured and well-organized campaign is sure to drive great results.

The website design a company implement plays a huge role in securing conversions and leads. Often times companies don’t realize that regardless of how many conversion improving tactics they implement in terms of making offers and providing discounts if their web design does not look professional, there is little or no chance of success in this super-competitive market.  

Web design is not just an art form for designers. Web design is a crucial aspect of marketing. It essentially symbolizes the quality of the products being sold and how the company works. Needless to say, implementing important web design principles is crucial for a company to be successful. Here are some key web design fundamentals that you must be aware of in 2019 –

Visual Hierarchy

One of the most significant principles of having a good web design, visual hierarchy is basically the order in which the users perceive what they view.

Some parts of a web design are more significant than others. One could argue that the most important parts of a website are –

Sign Up forms

Calls to action

Add to cart button

The goal of web design should be securing more attention to these sections of the website than the less significant parts.

If a website menu has 20 sections, not all of them can be equally significant. Making these important links more noticeable is the first step to tempting the user.

Visual hierarchy doesn’t necessarily mean making these sections bigger in size. For instance, Amazon websites make the “Add to Cart” call to action sections more noticeable by implementing neutral color variations.

Hick’s Law

Hick’s Law states that with every added option, the time needed to make a decision increases.

For instance, in restaurants that have menus with a large number of options, choosing a meal becomes so much more difficult. If all of these choices are offered in two sections, the decision-making process becomes a lot less time-consuming.

The more choices a user is presented with on a website, the more problematic his or her decision-making process becomes. To create an effective web design, focusing on removing side-tracking selections throughout the design course is very important. This can be easily implemented with the use of search filters, proper sectioning of link choices, and giving a preference to the call to action sections of the website.

White Space

White or negative space is the section of a web page that serves as the space/filler between visuals, borders, columns, or written content. This ‘blank’ space is very important to Web developer Brisbane as it makes the website look clean. A page without effective use of white space can appear to be crammed, disorderly, and cluttered. Using this amazing web design tool can make a website look more welcoming and classy to users.