Email Marketing In 2024: What Works And What Doesn’t?

Email marketing is one of the first and oldest forms of online marketing. Long before the history of social media apps began, businesses used email to generate and convert potential contacts into loyal customers. 

However, after several decades, things started to change in the marketing realm. Many businesses have diverted their course away from email marketing for other more effective strategies, such as content creation. So, is email marketing dead today?

Email marketing is not dead, nor will it be in the coming years. In fact, experts believe that the number of emails being sent will continue to grow every year. However, the path to a successful email marketing campaign is going to be a rough one. 

If you have no idea where to start, you might want to consider trying the email marketing services with Lisnic or any service providers nearby. 

However, help from professional services is not enough to have a successful email marketing strategy. You need to determine which tactics will work and which will not. By knowing these, you’ll be able to transform your email marketing strategy into a powerful tool.

What Strategies Will Work For Email Marketing Today?

Here are the strategies for a successful email marketing campaign:

1. Start Your Emails With Intriguing Subject Lines

A subject line is an important indicator of a successful email. It is the first thing your subscribers and prospects see before opening their emails. A powerful and effective subject line should be something that draws people’s attention once they see it. 

Here are some examples of catchy and intriguing subject lines:

• “Oh no! Your subscription is expiring”
• “Whatever happens, DO NOT open this email”
• “This is absolutely not cool, guys.”
• “Hey, something in your cart just gets its price dropped.”
• “Ignore Everything and Open This”

Also, your subject lines should be relevant and personalized, depending on your subscribers. This will help you increase your email open rate. A higher rate means higher chances of converting leads and making sales. 

Furthermore, you may consider trying email preheaders or a snippet that provides a short content description, giving your clients a glimpse of what’s inside.

2. Keep Your Emails Short

Not everyone has the time to read lengthy emails similar to a book, and nobody would want to waste their time on that, especially if they don’t know anything about you. Don’t send them an email like a research project. It will only intimidate them, and they wouldn’t finish reading it, let alone visiting your page. 

On top of that, you might want to consider breaking your paragraphs into shorter ones, about two to three sentences long. This will help people read and follow your emails seamlessly. Also, avoid including unnecessary content that doesn’t supplement and enrich your story. 

3. Use Plain Text

When creating emails, you might want to avoid using fancy designs and other eyesores. It would be best to use plain text alone. In fact, text-based emails are more effective than those with an overly designed interface. They look personalized and similar to an email coming from a friend.

Additionally, you want to make sure your text-based emails are readable. You can emphasize some important terms to help readers understand the message easily. For example, you can make other parts bold, italicized, or underlined.

Also, you may take advantage of bullets for highlighting ideas and benefits or numbers for identifying lists and important steps. Not to mention how they make it easy for your readers to digest the content of your email.

4. Make Your Emails Personal

Even if you have tens of thousands of email subscribers, it would be best to write as if you’re addressing your friend. When writing email content, use the first and second-person pronouns as much as possible, meaning no generalized calling terms, such as “Hey guys!” or “Y’all.” 

Here are some examples you can use:

• “Hey [Name], this is what you’ve been waiting for.”
• “Hi [Name]!”

On top of personalized greetings, you may incorporate your prospects’ names into the body of your email for a more personal touch. And if you’re aiming to improve your open rate, you may include their names in your subject line.

For example, instead of using “Will, you help me choose the best?” ask, “Which of these great products would you love [Name]?” This smart trick makes people feel more valued because it looks like an email you specifically made only for them.

What Are The Strategies To Avoid For Your Email Marketing Today?

Here are other strategies that would harm and make your email marketing campaigns ineffective:

1. Don’t Make Spammy Content

When you create email content, it’s important to keep it sound natural and non-promotional. Overly promotional email content will proceed directly to the spam folder of your prospects. That’s what you want to prevent as much as possible because spam limits the views of your content and the chance to generate sales opportunities. 

Here are some things that can make your email content spammy and extremely promotional:

• Emails overloaded with images
• Emails are overloaded with capitalized terms, particularly when it comes to your subject lines
• Placing too many links
• Using spammy trigger words, such as “Make more bucks” or “Get rich here.”

These are the things responsible for spammy content, and you would need to avoid them as much as possible. Always optimize your emails and ensure none of the following presented above is present.

2. Don’t Make Your Emails A Broadcast Medium

The primary purpose of writing emails is to share knowledge, improve brand awareness, educate prospects, and entertain them. It’s not the right place to broadcast your products and services. If you’re looking for broadcasting media, go for video-streaming platforms, TV, radio, and advertisements, but not your emails.

3. Avoid Sending Excessive Number Of Emails Per Week

First, ask yourself an important question: is it okay to receive tons of emails from the same brand per week? You would probably answer no, right? Of course, it feels unhealthy to receive plenty of emails from the same person. It sounds overly promotional, and it feels exhausting to go over the same content and points over and over.

Therefore, limit the number of emails you’re planning to send in a week to avoid having your subscribers overwhelmed. You may try sending one every other day or around four emails per week.

Final Words

Email marketing is sound and alive this year despite many advancements in the marketing world, particularly the release of social media, etc. However, successful email marketing is not an easy process. You should know what strategies will work and what will not. By knowing these, you’ll be able to create effective and powerful email campaigns that generate and convert leads.