Achieve Sustainable Business Success with these 3 Unique Strategies

Every business needs to strive for success in their chosen field or industry. Success in business terms is not just about prestige or brand image. It is far more important than that. Put simply, a successful business is destined to enjoy longevity and profitability as long as it remains successful. This means that it can continue to contribute to the wider economy, employ a significant number of staff (thus raising their standards of living), and play a key role in its sector of operations. However, enjoying sustained business success is a difficult concept to achieve, especially in the current economic climate.

At present, high levels of inflation around the world are increasing the cost of a range of materials and commodities. These inflated costs inevitably must be passed onto the end consumer in the form of higher prices, which can result in lower sales figures and reduced profits. In addition, energy prices are continuing to rise, and consumer spending is under pressure. In short, it is a difficult time for many businesses to enjoy the same levels of success that were experienced less than a decade ago. However, sustained business success is still achievable for companies that adopt a multi-faceted approach to improving their organizations. 

In this article, three unique strategies are discussed. Each of them can help to improve the long-term success of a wide range of organizations, and when combined, can dramatically improve many types of firms across all sectors of industry.

1. Retain your staff with comprehensive benefits packages

One factor that is often overlooked in business success is staff retention. Many business owners and senior managers fail to fully understand that a company that enjoys a low staff turnover rate (sometimes referred to as “employee churn”) can save considerable sums of money. Such companies do not need to constantly undertake recruitment exercises to replace staff who have left the firm. This helps to dramatically reduce recruitment costs, and the money saved can be used for other business activities that promote growth, drive increased efficiency, or improve profitability. 

In addition, a retained workforce will not need introductory training schemes as part of their onboarding process. This saves further amounts of money from business funds which could be better used elsewhere. 

Finally, a key benefit of retaining skilled and experienced staff is that they have industry and task-specific knowledge that has been developed, often over several years. New starters cannot be expected to work to the same high standards or have similar levels of business and project insight. By offering a comprehensive staff benefits package, (ideally, one that is superior to that offered by close industry competitors and goes beyond a competitive salary and basic health benefits) staff will be more likely to stay with the firm for extended periods, perhaps even for their whole career. Put simply, a comprehensive and industry-leading benefits package can be a key way to retain your best and most skilled staff.

2. Consider your finance options for growth

It is well known in business that a growing company is more resilient to changes in the marketplace and has greater potential to undertake more diverse business activities (which can help to protect against negative changes in one specific area of business). However, in the current economic climate, gaining suitable finance to fund business growth can be difficult. 

Banks and other traditional financial establishments are more cautious with lending, due to market fluctuations and increasingly uncertain economic conditions. This can make it difficult for some businesses to gain the investment they need. However, it is important to recognize that there are a range of finance options available to businesses. 

One good example is to approach a private lending company when seeking hard money loans. Such loans are more likely to be given to businesses and the turnaround time for receiving the funds is typically quicker than from banks and other institutions. These loans can be ideal for business expansion that generates improved profitability. Furthermore, these loans are typically paid back over the short to medium term and are suitable for business growth activities that will result in improved sales and market share.

3. Hire the best leadership

It is a known fact that every successful business relies on having a dedicated and motivated workforce. Companies with strongly positive working cultures enjoy a staff base that will consistently “go the extra mile” to accomplish tasks and projects. They will identify with the goals and mission of the firm and will regularly contribute ideas for service improvement that help the organization to adapt and grow. 

A key way to generate this incredibly positive working culture is by hiring top-class leadership. High-performing leaders function as the embodiment of a company’s culture and can demonstrate the values of the firm (such as hard work and contributing to service improvement). They can also mentor other upcoming staff members, ensuring that the next generation of staff is highly skilled with industry-specific knowledge. 

In short, by hiring the highest-performing leaders your organization will be taking a key step to improving its culture and helping staff to perform more effectively, thus improving the long-term prospects of the company.

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