5 Mistakes to Avoid When Working with a Digital Marketing Consultant

If you need your website to be more visible, you need to tweak it accordingly. Once fixed with better strategies, your web pages can garner more attention from the buyers. However, you need to hire a digital marketing consultant who will fix things in such a way that traffic to your website increases. 

1. Not Having Sensible Goals

The first mistake to avoid while working with your consultant is not being practical about your digital marketing goals; which arises from a vague marketing campaign. Unless you set clear goals, you won’t know which direction your campaign is going in and whether you are achieving them or not. It is crucial to have specific goals, regardless of whether they are clicks, leads, or conversions. 

Also, your goals need to be trackable because unless you have the relevant data and metrics; how will you know what to accomplish? A sensible plan will have a manageable budget based on the resources.  Ensure that the key performance indicators (KPIs) match your goals, which can be determined using Google Analytics in your campaign.  

2. Running after the Wrong Audience

Your target audience is your company’s lifeblood; you shouldn’t make the mistake of targeting the wrong audience. It is not important how many people you can reach, understand who you should reach out to while working with your digital marketing consultant. 

Running after the wrong target audience is a sheer waste of money and precious time. It is vital to do your homework as far as the target audience is concerned and reach the people to whom your services and products are relevant. Most companies make the mistake of targeting users without determining whether they are the target audience. 

3. Not Paying Attention to your Website Design

Your website’s look and feel becomes significant in the highly competitive world of online marketing. While your website needs to have a trendy design, it should also be user-friendly. Unless your visitors get a good user experience, they are not likely to come back. 

Read Also: Tips for Finding the Right Digital Marketing Agency

Moreover, it is essential to have fast-loading pages to promote retention. More often than not, people spend less than 15 seconds on a website unless, of course, there is a pressing reason for them to linger for some more time. If 5 to 10 seconds are gone while the pages are loading, your bounce rate is bound to keep increasing.  

4. Ignoring Search Engine Optimization (SEO)

How do your customers find you online? They search with queries, which are keywords your customers use to search for the product or service they are looking for online. Search Engine Optimization (SEO) helps optimize your website and direct users to your website when searching for your products or services using keywords. 

Unless your website is optimized, you will never get any customers visiting your website. Hence, never make the mistake of ignoring SEO, and remember to optimize your website while working with your consultant. 

5. Unplanned Social Media Marketing (SMM)

If you want more conversions, you can’t afford to miss Social Media Marketing (SMM). However, an unplanned SMM is of no use to anyone. You first need to create relevant content that your audience finds engaging. Your strategy should include targeting groups on Facebook and other social media platforms and creating loyal followers. Blindly posting on social media platforms is just a waste of time and money and doesn’t get any results. 

Also, it is essential to keep time zones in mind and post when you expect your target audience to be online. Your posts need to be educational, inspiring, and entertaining; for which you should come up with catchy one-liners that can go viral. 

Summing it Up

Marketing companies must focus on their campaigns and ensure that they yield the expected results. Following the above tips should help you drive more traffic to your website.